Work Experience

SYSMEX AMERICA, INC. (Oct 2017 – Present)

Creative Director of Brand Content & Engagement Strategy

• Work with company leadership and marketing teams to define and document strategy for overall business goals.

• Responsible for the overall brand strategy and management for the Sysmex brand.

• Hands-on design and writing as well as leading creative teams – designers, writers, video editors

• Develop and manage integrated and consistent brand look-and-feel across all market channels including print (brochures, ads), digital (web, emails, mobile, social, app), PR, and internal corporate initiatives.

• Lead complete overhaul and creative development on public website

• Design, develop, and execute the creative components of go-to-market strategies.

• Manage external PR and other creative services agencies.

• Establish, develop, and maintain creative, conceptual and writing standards as well as design parameters and style guidelines for the brand.

• Participate in international cross-functional and cross-organizational teams to create brand cohesiveness.

• Coordinate media strategy, scheduling and buys 

• Manage budgets and timelines accordingly.

MAGNANI CONTINUUM MARKETING (August 2011 to 2017)
Executive Creative Director & Managing Partner

Client experience: AANA, AARP, Cat’s Pride Cat Litter, CNA Insurance, DMG-Mori, Evoqua Water Technologies, Gallagher Insurance, Lanxess, Marriott, Molina Healthcare, Pullman Rail Journeys, Saint Joseph’s Health System, Verathon Inc. Medical Devices, Wrigley

• Oversee creative strategy and execution of multiple B2B2C clients through all points of brand contact

• Devise innovative overarching platforms to be used for each channel including digital, print, video, social, and experiential

• Lead agency wide creative campaign development, strategic planning and brainstorming sessions–big and small

• Manage up to 20-member creative staff, including art directors, front-end developers, video/motion graphic editors and copy writers

• Responsible for acquisition, retention and management of creative team and freelance contractors

• Cultivated an environment of mentoring and support by setting creative goals and encouraging continual learning

• Work closely with clients internal marketing departments to ensure continuity between agency and client creative efforts

• Supervise new business creative efforts, outreach and implementation

• Lead creative pitches to obtain new business, resulting in approximately $3 million in additional revenue

• Analyze results of creative executions and change design, tone, copy etc. based upon findings

• Supervise all broadcast, photo shoots, voiceover sessions and copy

• Do whatever necessary to run a digital advertising agency

MAGNANI CONTINUUM MARKETING (June 2001 to 2011)
Creative Director

Client experience: Bell Sports, Brunswick, CareChoices PPO, CME Group, CNA Insurance, Entertainment Cruises, Hurley Medical Center, Libman, MacGregor Golf, Marriott, New York Water Taxi, Siemens

• Creative lead for full service creative team

• Responsible for all internal and external creative including interactive, web, print, events, video, graphics, tradeshow support and branding

• Managed, coached and developed staff of 8-12 art directors and designers

• Ensured all time-lines were met and projects were completed within budget

MAGNANI AND ASSOCIATES  (June 1993 to 2001)
Art Director/Senior Art Director

Client experience: Giant Bikes, Mongoose Bikes, Motorola, Odyssey Cruises, Paterno Imports, Schwinn, Sunbeam, Sweets

• Designed packaging, print materials, broadcast and tradeshow materials

INTERNALIZE $500K OF EXTERNAL VENDER COSTS

Sysmex

89% INCREASE IN CALL VOLUME

MOLINA HEALTHCARE
ENROLLMENT CAMPAIGN

EXCEEDED
TARGET BY 400%

CNA WEB SITE REDESIGN – LEAD GENERATION IN
THE FIRST WEEK

INCREASED REVENUES FROM $20MM TO $120MM

MACGREGOR GOLF 

20% SALES INCREASE AT KEY RETAILERS

LIBMAN

JAY CRAWFORD DESIGN (1991 to 1993)
Graphic Designer

• Developed numerous marketing programs (logos, brochures, newsletters, presentations, and advertisements)

Education

Bachelor of Fine Arts in Graphic Design – Minneapolis College of Art and Design

Technical Skills

Adobe suite: InDesign, Photoshop and Illustrator, Premiere, AfterEffects, Keynote, Microsoft Word, PowerPoint. Working knowledge of CSS and HTML5